Let's discuss this.
Yes, word of mouth is probably the way most of our attendees hear about our event.
I would call "word of net"
one of our best tools as well. We've been very prominent on the web for about 20 years and we're "spidered" daily by all of the biggies. I've spoken with several attendees over the years who stated that they found us by searching using various TG-related and Vegas-related terms. Our "Big List" (vendor/club/etc. listing) is our most "hit on" page. (LOL, another topic is the terms used to search, some quite amusing, which end up landing on one of our pages.) We've never done any paid advertisement, although it's been suggested off and on over the years.
What we have done at times over the years are brochures, flyers, and posters, but not recently. These were distributed at TG-friendly merchants, at other TG events, etc.
The last run of brochures were distributed at a local Pride event, placed on a table with various other literature. This run had a QR code, so the responses could be tracked. I gave them 100 brochures and we got, IIRC, four hits, which is within the expected response range. I was unable to find out if all had been taken or how many were left over, so we'll never really know how effective that was.
It's been suggested that we resume the brochures, and I'll be carrying a small stash of them with me when I go to an event in August which may have some interested potential attendees.
