As I stated in a previous follow-up to the survey, I would like to open up a thread for discussion on, in general and in specifics, the ages of the attendees at our event, and the related questions of if we believe we should be making more effort to attract more younger attendees, and if so, what particular activities would more appeal to those younger folks?
The first data item I'm going to bring up is the long-term increasing age of our attendee base. The approximate average age reported on our yearly survey for the past 10 years shows an increase of 4-5 years over that span.
The second column is the average reported age and the third column is the five year moving average for the previous five annual surveys.
2007: 54.82
2008: 56.62
2009: 55.93
2010: 56.88
2011: 56.33 56.12
2012: 59.80 57.12
2013: 58.75 57.51
2014: 58.58 58.04
2015: 60.27 58.72
2016: 58.59 59.17
Yes, there's a lot of "noise" in those numbers, but if we look at the five year moving average between 2011 and 2016, we do show the constant increase of average reported age.
I'll be doing a "deeper dive" into the results of the 2016 survey and posting those results shortly. We'll be looking at the average age for most of the activities we've tracked, and doing a complete re-run of the survey counting only the lower reported ages.
Three specific comments regarding attendee age came in on this year's survey and I'm reposting those below. These can also serve as a starting point for discussion.
The big burning questions that come up in ORG circles regarding age of attendees are:
1. Why does the average age of DLV attendees continue to increase?
2. Do we have a need to attract, specifically, younger attendees?
3. What activities, generally and specifically, would be more of interest to younger attendees?
. . . . . . . . . .
Here are the specific age-related comments on this year's survey:
+What can we do to attract younger people? I found the event to be a
+little uptight, geared towards older people. Perhaps the nightly
+dinners could be set up for a certain interest or age group, as
+opposed to the preference for food type or location. That way you
+could connect with similar people with similar interests. I like
+to go to clubs and bars, but found most of the crowd to be late
+50s and 60ish; and more interested in quiet dinners, than clubbing.
+The event was much more quiet than what I would have liked.
. . . . .
+I am worried that DLV is losing touch with attendees under 40 who
+are spending more time at Wildside instead.
. . . . .
+Also, one of the questions brought up by Dr. V. had to do with the
+age of DLV participants, with the answer being that maybe attendees
+skewed towards the mature end of the scale due to economic reasons.
+I'm thinking it's at least partly due to "generational reasons". How
+many people adopt the same social activities of their parents? Maybe
+the reason younger people don't attend is the same reason we did
+different things than what our parents did.